More color. More personality. The BUMAS PRIDE Edition.
Every dog is unique. In character, expression, and behavior. This is exactly what the new PRIDE Edition from BUMAS is all about: visibility, individuality, and ensuring that diversity has its natural place in everyday life — even when it comes to dog accessories.
With the PRIDE Edition, we have expanded our custom-made BUMAS muzzle with a special design that can show attitude without having to be loud. Because sometimes a small detail is enough to make personality visible.
Why we developed the PRIDE Edition
At BUMAS, it has always been about creating solutions that truly fit the individual dog. No dog is like another — and that's precisely why we custom-make every muzzle. With the PRIDE Edition, we wanted to make this idea even more visible. Because for us, diversity doesn't belong in a campaign. It belongs in everyday life. During walks, in dog schools, while traveling, in the city, at the dog park... And sometimes, in the form of a muzzle that is not only functional but also shows personality.
A muzzle can be seen differently today
Many people still associate muzzles with prejudice. Yet a well-fitting muzzle primarily means one thing: responsibility.
It protects, provides safety, and allows freedom for the dog. That's why responsible dog owners see the muzzle as part of their dog's basic equipment.
A muzzle primarily does one thing: it protects the dog wearing it. Therefore, every dog should be allowed to learn to enjoy wearing its own muzzle.
Precisely for this reason, we believe: dog accessories can also be modern, individual, and positively visible today.
The PRIDE Edition combines exactly that:
- custom-made safety
- high wearing comfort
- a rainbow design created by us
- and a clear sign of openness and diversity without compromising on function or everyday usability.
The special design of the PRIDE Edition - More than just a splash of color
The colors of the PRIDE Edition are deliberately fixed and include all the colors of the rainbow. The design is put together by us and is part of the edition itself.
Depending on the size of the muzzle and the chosen options, the arrangement of the colors may vary slightly. A preview with symbolic images of the respective variants can be found directly in the online configurator.
Size and options can be individually chosen as usual — the characteristic PRIDE design always remains. This creates a muzzle that not only perfectly fits the dog but also makes the idea of the edition visible.
Why diversity is part of who we are
Pride Month reminds us every year how important openness, respect, and acceptance are. Values that not only connect people but also shape our interactions — both online and offline.
We believe:
An inclusive attitude often shows itself in small decisions. In language. In how we interact with each other. And sometimes, in the products one consciously chooses. The PRIDE Edition is therefore not a short-term trend for us, but an extension of our idea of individuality.
Discover the new BUMAS PRIDE Edition
The PRIDE Edition is now available directly in the online configurator and can be ordered custom-made. For all who want to combine functionality and a special design:
Split:
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